QUIERO CUIDARME

DKV

YouTube, is the second most used search engine in the world and ideal medium to create relevant brand content. Instead, insurers use it as repository channel for their spots and do not define a long-term content strategy.

To help DKV connect with their audience in a very natural manner, we launched DKV’s own Youtube channel Quiero Cuidarme. Using the very own Youtube language with the help of the experts of this very own platform: content creators.

Olga y Antuan were the center of gravity of our channel. The Youtuber’s couple would take up the challenge to improve their own Índice de Vida Saludable (Healthy Living Index) on the basis of different parameters like physical activity, nutrition, sleep patterns, etc… using the newest released DKV’s app.

Our favourite couple would share their experiences, tips and advices, so our audience would see their concerns reflected increasing their link with the brand.

The couple would also get the help and advice of strategic experts like Xuan Lan (emotional wellbeing, Vikika (nutrition & sport), Malasmadres (women’s health, Lucía Mi Pediatra (childhood prevention & care) o los Hermanos Torres (healthy cooking).