NEVER EXCEPT

RED CROSS

We helped Australian Red Cross to stand out from the crowd in one of the most important donation periods in the charity calendar: The end of financial year. Launching both a new brand position and their tax time appeal in one integrated campaign.

We created a striking campaign based on the idea that as a community that we are, we can’t accept that issues like homelessness, loneliness and poverty cannot be solved.

 We also created a suite of collateral including short clips to share on their social media channels.