MY HEART, YOUR HEART

WORLD HEART FEDERATION

The World Heart Federation asked us to create a campaign for World Heart Day to raise awareness of the importance of preventing cardiovascular diseases, which are the primary cause of death worldwide, and to encourage people to take action.

My Heart, Your Heart was the central concept of this integrated campaign which communicated the reciprocal nature of the movement: heart health is something we can tackle together.

The Heart Promise was a statement of intent – a promise to keep all hearts healthy – which was translated visually into a graphic representation “< ♥ >” and a unique gesture that was universal, simple and shareable.

We also created a widget for people to create their own promise and share it through their social media.