HANDS OFF FACE CHALLENGE
UN OPEN BRIEF
Unprecedented times call for unprecedented call for help. The UN asked all creatives around the world to come up with ideas to help stop the spread of COVID-19. And we decided to play our part.
Are you touching your face right now? Apparently we touch our face 15 times per hour, on average: a frightening prospect given that this can increase the spread of Covid-19.
So our idea…to gamify the problem. We thought that it would help making people aware of the unconscious bad habit of touching their face by doing something fun instead. Plus it would help with those countless hours at home. So we created The ‘Hands Off Face Challenge’
HOW DOES IT WORK?
Seeing someone who’s about to touch their face, rub an eye, bite their nails, touch a lip? All you have to do is shout: Hands Off Face! Then the other person has to stop whatever they are doing immediately and put his/her hands in the air and DANCE AWAY THE URGE.
We also created a collection of social media posts to share and help raise awareness of this unconscious-touchy-face issue and the fun way to avoid it.
Agency – apple tree
Role – Lead Creative & Art Director
Video production – La Visual
