GOOD BUSINESS JOURNEY
Country Road GROUP
Country Road Group is one of Australia’s largest specialty fashion retailers and they on a journey to be a leader in sustainability within the fashion industry. So we helped the Country Road Group team localise their GOOD BUSINESS JOURNEY sustainability strategy for the Australian retail apparel market and bring it life.
We started by developing a brand which included a logo-mark, iconography and a symbol that would be carried out throughout the executions. “Sustainability is so close to our hearts that it seems only natural to make a heart the icon of our sustainability journey“.
We developed a 12 month employee engagement program that started with each employee receiving an invite to a 6-week challenge to start their own GOOD JOURNEY: One for each of the key focus areas. Along with an invitation to the launch event.
Each of the group brands would take the GOOD BUSINESS JOURNEY brand messages and identity to adapt it into their own brands.
Agency – Republic of Everyone
Role – Art director & Lead Designer
