EN LA PIEL DE LUCAS

NOVARTIS

Psoriasis causes great physical, emotional and social burden for those who suffer the disease. Focussing on the last, we designed a gamified learning program.

We created an immersive interactive thriller story for future dermatology professionals to understand the reality of patients who suffer the diseases while growing their knowledge in the pathology.

The app simulated Lucas’ phone  and through functionalities such as contacts, gallery, email, instant messaging service or a dating app, users had to put their knowledge and skills to the test.

This integration of theoretical learning material with a simulation of a real patient’s issues posed a series of more practical challenges immersing residents completely into the story: Lucas has disappeared leaving behind only one single trace: his phone.

While I would be proud to show you more of the work, the confidential nature of my agreement does not allow it. Please find some articles here that relate to this project: article 1 (Spanish), article 2 (Spanish).