SIMPLY DELIGHTFUL
RADISSON
Following a brand refresh, Radisson Hotels introduced a new positioning “Simply Delightful”, a philosophy inspired by the Scandinavian way of living: balanced, natural and thoughtfully simple.
We were tasked to bring this renewed brand direction to life through a brand film and a lifestyle photography gallery.
Moving beyond hotel features, the work captures the atmosphere of a Radisson stay, following the guest journey from arrival to departure through moments of rest, wellbeing and social connection, shaped by calm Scandinavian simplicity.
The film and photography embrace soft light, natural textures and intimate human moments to create a warm, cinematic tone that brings the Radisson experience to life.
Agency – apple tree
Role – Creative Director
Video production – Keweke
Photography – Mireia Rodriguez