A TWIST ON THE CONVENTIONAL
RADISSON RED
Radisson RED isn’t just a hotel brand. As the brand continued its international expansion, it needed a global film that captured its evolving positioning — vibrant, culturally connected, design-led — while showcasing its growing portfolio.
The challenge wasn’t to explain RED. It was to make people feel it.
At Radisson RED, work, play and chill blur together.
Agency – apple tree
Role – Creative Director
Video production – Keweke