IT’S YOUR REEF

WWF

We helped WWF to create a campaign, a global call to arms to support UNESCO’s World Heritage Committee in their support for the Great Barrier Reef.

What if you could give to anyone the experience of diving at the reef from the comfort of your own home?

We created a 360° underwater experience using Google Cardboard VR goggles, in collaboration with WWF, Grumpy sailor, Underwater Earth and some friends of Google. Once people would see the glory of the  Reef, we asked them to claim a piece to protect and become its ambassador.